Experienced and expert advice for
founders, boards and executives.

The community for professional CEOs, founding CEOs and aspiring CEOs

Become a leader worth following and learn from the best.

CEO Advantage empowers business leaders with expert guidance and advice tailored to support them achieve elite levels of performance.

CEO Advantage Advisors are proven experts in their field and offer high-level insights, in-depth strategic thinking and facilitation techniques, to develop high impact results for leaders and their business. Academically trained and practically experienced CEO Advantage Advisors can position CEOs, C-Suite Executives, Boards and Founders for successful decision making, succession planning, business transformation and competitive excellence.

The CEO Advantage Community

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The CEO Advantage Community brings leaders together through inspiring events, featuring CEO panel discussions, hands-on training, and skill-building workshops.

Exclusive lunches offer intimate settings for CEOs to connect, share insights, and foster meaningful collaborations, empowering members to grow both personally and professionally while navigating leadership challenges.

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The CEO Day Off

With Mercedes-Benz Adelaide & Unley

9 September 2025

Returning in late 2025 as the CEO Day Off: Mercedes-Benz Adelaide & Unley Drive Day, this exclusive invitation-only event connects you with South Australia’s top business leaders and decision-makers.

Register your interest in attending The CEO Day Off: Mercedes-Benz Adelaide & Unley Drive Day now.

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Who are we for?

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Aspiring CEOs and C-level Executives

A driven individual preparing to step into a top leadership role, eager to hone their skills and develop the strategic mindset required to lead a company toward future success.

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Founders and Professional CEOs

A visionary leader who has built or significantly shaped their company, focused on driving innovation and maintaining growth while navigating the complexities of scaling a successful business.

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CEOs in Transition

A seasoned leader in the process of succession planning, focused on ensuring a smooth and effective handover while maintaining the stability and long-term vision of the organisation.

CEO Services

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CEO Counsel

CEO Advantage Counsel Program matches your needs with seasoned leaders who provide personalised guidance to help CEOs and Executive Teams sharpen their skills and navigate complex challenges.

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Board Advisory

CEO Advantage understand the intricacies of board operations and offer comprehensive advice to enhance board performance and alignment with your organisational goals.

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Executive Advisory

CEO Advantage Advisory Service provides immediate access to seasoned mentors who know to how to boost performance. Our Advisors offer tailored insights, foster growth and resilience in the face of challenges.

INTRODUCING

#NO CANTS

A movement fuelled by leadership that says YES to opportunities, innovation and growth. In a world full of barriers, it’s time to break them down and lead with the mindset that anything is possible. Be part of a community of forward-thinking CEOs, business owners, and professionals who are transforming leadership one bold decision at a time.

Don’t let the CANTS get you down!

EXCLUSIVE #NOCANTS MERCH

A high-quality T-shirt with #NOCANTS branding that shows you embody the spirit of fearless leadership. Represent the movement wherever you go.

Available in a range of sizes.

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Tune into The CEO Advantage Podcast

Conversations with Paul Edginton (founder and CEO consultant) and successful CEOs and founders across Adelaide, Australia and the world.

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Follow us on Instagram @ceo_advantage

“Hopefully this will work” How do you plan your success? Strategy is not a single, glossy document or webpage. Strategy is a way of thinking, a way of working and a language evident in your culture and conversations. Hope is not a st
I’m fascinated when people tell me they are so busy they can’t get their work done… they seem to be constantly out of the loop… but are frustrated that people around them “didn’t tell me” what was going on.
Do you have to employ courage in your work? What are the instances where courage required do you think? Reply in the comments. #ceoadvantage #ceoadvantagepodcast
As Milly Albers from MILCO and I record the last of Season 3 and Season 4 of CEO Advantage Podcast we were thrilled to speak with Raymond Spencer about his incredible life. Although we ran way over time we still didn’t capture all of his story
Sometimes it is not about your opinion. You would be amazed how many people I meet who feel an overwhelming need to make a point, irrespective of their circumstances. I work with the most senior leaders in organisations around Australia - Board and